Braveheart Art Exhibition and Art Pricing

The gala opening for the Braveheart Youth Trust Art Exhibition was a huge success. Approx 760 people attended and as of yesterday (Friday) about 20% of the art had already sold.

Some of my favourite pieces at the show were the following:

  1. Final Ember by Paul Hutchinson. This piece is only 105 x 105mm and is a beautifully painted burnt match stick. I have seen Paul’s work before and considered buying it off him directly. I have even seriously considered buying this piece at the show – unless someone else beats me to it.
  2. Family Picnic Flask by Alice Rose. Alice does some really interesting yet strange perspectives with her vases. This one was my favourite as it reminded me of the cubism era. She calls them her “Illusional Vessels”.
  3. Mr Shepperd’s Donkey by Kirsten Roberts. A small lithograph of a single donkey with a sultry look on his face.
  4. Tina Frantzen’s untitled series. All 200 x 200mm, and all painted with spooky ghost like figurines.

Some of the artists have already sold all of their pieces, while others have so far sold one or two pieces. Some of the pieces have very high prices on them, and I noticed that some of the more expensive art had not yet sold. Is this an indication where the market is currently at, or is it an indication that the people attending this show are not budgeting for expensive purchases. Are some artists over-pricing their works?

I found it really interesting walking around, looking not only at the work on display, but also at the prices. I thought the work on display was generally priced really well. However, there were a couple that I did question the prices – not out loud, just to myself. When I did a course with Artsbiz at the Artstation last year, one of our workshops was about pricing your art. There is always much debate or discussion about pricing art. How do you price your work and what are the dangers of under-pricing yourself. Being an emerging artist I often struggle with pricing my work. I don’t want to under sell myself, but I also don’t want to price myself out of the market. I want people to buy my work because they love it and not because it’s a “good price” or alternatively they cannot afford it.

I have to date sold one piece at the Braveheart Art Exhibition. This piece being “Willow”. When I first priced my pieces, I thought I was over pricing them. However, I strongly believe that you should consider your target market when pricing your art, along with considering your time, cost of materials and what your competition is pricing their work at. One person told me a while back that my pieces wouldn’t sell for the price I had put on them as they were too expensive. So this got me thinking. I thought about the target market at this particular place, what sort of people visit and how much do other artists sell their work for at the same place. Although my work was more expensive than their’s, I decided to stick to my pricing as I know there is a market out there for my work.

If you love a piece of art, you will normally pay the price tag on it. And this has been obvious at the Braveheart Art Exhibition this weekend. There has been a lot of work sell so far, and I hope more sells during today and tomorrow. Proceeds from the Art Exhibition will go towards The Right Track education programme, the project that Braveheart has chosen to support.

About Karley Burgs

Artist - Painter, Sculptor Lover of Taxidermy Girl Friday
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